Daily Archives: May 20, 2018

How to Survive as a Natural Hair YouTuber

The natural hair community has been growing on YouTube ever since 2008 or so.  However, you may find that your favorite natural hair gurus – from that time – no longer post on YouTube.  Have you looked up your favorite vloggers from 2008 recently? The natural hair community on YouTube is changing. The OG channels no longer get the views they used to. In order to keep up with the changes, it is important these channels evolve. If they fail to do this, they will get left behind. This has already happened to many great channels.  Remember old favorites like African Export, Taren Guy and Simply Younique? Back in the day, a channel with 100k plus subscribers was considered a big name channel. However, that number doesn’t compare to the 1M plus subscribers Patricia Bright has.  She actually had a natural hair channel for three years before re-branding as a beauty and lifestyle influencer. Why are our talented natural hair gurus not getting the views and subscribers they deserve?  Why have some of the natural hair channels stopped growing? The natural hair industry continues to grow, with new products and more black-owned businesses entering the market regularly.  Even mainstream brands have been influenced by the natural hair community and introduced gentler products with less harmful ingredients.  More and more black women (including celebrities) are embracing their natural hair. There is still room on YouTube for more natural hair channels and gurus.   What do you need to do to succeed […]